Which company owns MAC address prefix 00:90:80?

MAC address prefix 00:90:80 is registered to NOT LIMITED, INC. in the IEEE Organizationally Unique Identifier (OUI) registry. Any device whose MAC address begins with 00:90:80 has a network interface built by NOT LIMITED, INC..

What is the OUI 00:90:80?

00:90:80 is an Organizationally Unique Identifier — the first three octets (24 bits) of a MAC address, assigned by the IEEE to NOT LIMITED, INC.. It covers every address from 00:90:80:00:00:00 to 00:90:80:FF:FF:FF, or 16,777,216 addresses in total. It is also written 00-90-80.

How do I find the manufacturer of a MAC address?

Take the first three octets of the address — in 00:90:80:00:00:00 that is 00:90:80 — and look that prefix up in the IEEE OUI registry. If the second-lowest bit of the first octet is set, the address is locally administered (a randomized or private MAC), which belongs to no manufacturer and will not resolve; modern phones and laptops use these by default on each network.

Where is NOT LIMITED, INC. located?

NOT LIMITED, INC. is listed at 500 ALLERTON STREET, STE #102 REDWOOD CITY CA US 94063 in the IEEE OUI registry entry for 00:90:80. This is the address the organization registered with the IEEE, which may differ from its current operating address.

NOT LIMITED, INC.

MAC address prefix 00:90:80 is registered to NOT LIMITED, INC. in the IEEE OUI registry. Any device whose MAC address begins with 00:90:80 has a network interface built by NOT LIMITED, INC.. This prefix (the OUI, or Organizationally Unique Identifier) is assigned by the IEEE and is the first three octets of the address — it covers every MAC from 00:90:80:00:00:00 to 00:90:80:FF:FF:FF.

OUI prefix: 00:90:80
Hyphen form: 00-90-80
MAC range: 00:90:80:00:00:00 – 00:90:80:FF:FF:FF
Addresses in block: 16,777,216
Organization: NOT LIMITED, INC.
Address: 500 ALLERTON STREET, STE #102 REDWOOD CITY CA US 94063
Source: IEEE OUI registry

Have a full MAC address? Look it up— we'll also tell you if it's a randomized (private) address rather than a real manufacturer prefix.

Assignment history (2)

The IEEE registry publishes current state only — this is the change record we've kept since we started tracking it daily.

2016-07-29Assigned to "NOT LIMITED, INC."
archived source →
2026-07-17Assigned to "NOT LIMITED, INC."

Nearby in the registry

The prefixes assigned immediately before and after 00:90:80:

FAQ

Which company owns MAC address prefix 00:90:80?: MAC address prefix 00:90:80 is registered to NOT LIMITED, INC. in the IEEE Organizationally Unique Identifier (OUI) registry. Any device whose MAC address begins with 00:90:80 has a network interface built by NOT LIMITED, INC..
What is the OUI 00:90:80?: 00:90:80 is an Organizationally Unique Identifier — the first three octets (24 bits) of a MAC address, assigned by the IEEE to NOT LIMITED, INC.. It covers every address from 00:90:80:00:00:00 to 00:90:80:FF:FF:FF, or 16,777,216 addresses in total. It is also written 00-90-80.
How do I find the manufacturer of a MAC address?: Take the first three octets of the address — in 00:90:80:00:00:00 that is 00:90:80 — and look that prefix up in the IEEE OUI registry. If the second-lowest bit of the first octet is set, the address is locally administered (a randomized or private MAC), which belongs to no manufacturer and will not resolve; modern phones and laptops use these by default on each network.
Where is NOT LIMITED, INC. located?: NOT LIMITED, INC. is listed at 500 ALLERTON STREET, STE #102 REDWOOD CITY CA US 94063 in the IEEE OUI registry entry for 00:90:80. This is the address the organization registered with the IEEE, which may differ from its current operating address.