Which company owns MAC address prefix B0:A7:37?

MAC address prefix B0:A7:37 is registered to Roku, Inc. in the IEEE Organizationally Unique Identifier (OUI) registry. Any device whose MAC address begins with B0:A7:37 has a network interface built by Roku, Inc..

What is the OUI B0:A7:37?

B0:A7:37 is an Organizationally Unique Identifier — the first three octets (24 bits) of a MAC address, assigned by the IEEE to Roku, Inc.. It covers every address from B0:A7:37:00:00:00 to B0:A7:37:FF:FF:FF, or 16,777,216 addresses in total. It is also written B0-A7-37.

How do I find the manufacturer of a MAC address?

Take the first three octets of the address — in B0:A7:37:00:00:00 that is B0:A7:37 — and look that prefix up in the IEEE OUI registry. If the second-lowest bit of the first octet is set, the address is locally administered (a randomized or private MAC), which belongs to no manufacturer and will not resolve; modern phones and laptops use these by default on each network.

Where is Roku, Inc. located?

Roku, Inc. is listed at 12980 Saratoga Ave Saratoga CA US 95070 in the IEEE OUI registry entry for B0:A7:37. This is the address the organization registered with the IEEE, which may differ from its current operating address.

How many MAC prefixes does Roku, Inc. own?

Roku, Inc. holds 10 OUI prefixes in the IEEE registry, of which B0:A7:37 is one. A device made by Roku, Inc. could carry a MAC address from any of them.

Roku, Inc.

MAC address prefix B0:A7:37 is registered to Roku, Inc. in the IEEE OUI registry. Any device whose MAC address begins with B0:A7:37 has a network interface built by Roku, Inc.. This prefix (the OUI, or Organizationally Unique Identifier) is assigned by the IEEE and is the first three octets of the address — it covers every MAC from B0:A7:37:00:00:00 to B0:A7:37:FF:FF:FF.

OUI prefix: B0:A7:37
Hyphen form: B0-A7-37
MAC range: B0:A7:37:00:00:00 – B0:A7:37:FF:FF:FF
Addresses in block: 16,777,216
Organization: Roku, Inc.
Address: 12980 Saratoga Ave Saratoga CA US 95070
Source: IEEE OUI registry

Have a full MAC address? Look it up— we'll also tell you if it's a randomized (private) address rather than a real manufacturer prefix.

Other prefixes from Roku, Inc.

Roku, Inc. holds 10 OUI prefixes in total. A device with this exact prefix could just as well carry any of these:

Assignment history (2)

The IEEE registry publishes current state only — this is the change record we've kept since we started tracking it daily.

2016-07-29Assigned to "Roku, Inc."
archived source →
2026-07-17Assigned to "Roku, Inc."

Nearby in the registry

The prefixes assigned immediately before and after B0:A7:37:

FAQ

Which company owns MAC address prefix B0:A7:37?: MAC address prefix B0:A7:37 is registered to Roku, Inc. in the IEEE Organizationally Unique Identifier (OUI) registry. Any device whose MAC address begins with B0:A7:37 has a network interface built by Roku, Inc..
What is the OUI B0:A7:37?: B0:A7:37 is an Organizationally Unique Identifier — the first three octets (24 bits) of a MAC address, assigned by the IEEE to Roku, Inc.. It covers every address from B0:A7:37:00:00:00 to B0:A7:37:FF:FF:FF, or 16,777,216 addresses in total. It is also written B0-A7-37.
How do I find the manufacturer of a MAC address?: Take the first three octets of the address — in B0:A7:37:00:00:00 that is B0:A7:37 — and look that prefix up in the IEEE OUI registry. If the second-lowest bit of the first octet is set, the address is locally administered (a randomized or private MAC), which belongs to no manufacturer and will not resolve; modern phones and laptops use these by default on each network.
Where is Roku, Inc. located?: Roku, Inc. is listed at 12980 Saratoga Ave Saratoga CA US 95070 in the IEEE OUI registry entry for B0:A7:37. This is the address the organization registered with the IEEE, which may differ from its current operating address.
How many MAC prefixes does Roku, Inc. own?: Roku, Inc. holds 10 OUI prefixes in the IEEE registry, of which B0:A7:37 is one. A device made by Roku, Inc. could carry a MAC address from any of them.