Which company owns MAC address prefix E0:5B:70?

MAC address prefix E0:5B:70 is registered to Innovid, Co., Ltd. in the IEEE Organizationally Unique Identifier (OUI) registry. Any device whose MAC address begins with E0:5B:70 has a network interface built by Innovid, Co., Ltd..

What is the OUI E0:5B:70?

E0:5B:70 is an Organizationally Unique Identifier — the first three octets (24 bits) of a MAC address, assigned by the IEEE to Innovid, Co., Ltd.. It covers every address from E0:5B:70:00:00:00 to E0:5B:70:FF:FF:FF, or 16,777,216 addresses in total. It is also written E0-5B-70.

How do I find the manufacturer of a MAC address?

Take the first three octets of the address — in E0:5B:70:00:00:00 that is E0:5B:70 — and look that prefix up in the IEEE OUI registry. If the second-lowest bit of the first octet is set, the address is locally administered (a randomized or private MAC), which belongs to no manufacturer and will not resolve; modern phones and laptops use these by default on each network.

Where is Innovid, Co., Ltd. located?

Innovid, Co., Ltd. is listed at 5th Floor, Boga Building, 821-3, Bangbaedong, Seochogu Seoul KR 137-060 in the IEEE OUI registry entry for E0:5B:70. This is the address the organization registered with the IEEE, which may differ from its current operating address.

Innovid, Co., Ltd.

MAC address prefix E0:5B:70 is registered to Innovid, Co., Ltd. in the IEEE OUI registry. Any device whose MAC address begins with E0:5B:70 has a network interface built by Innovid, Co., Ltd.. This prefix (the OUI, or Organizationally Unique Identifier) is assigned by the IEEE and is the first three octets of the address — it covers every MAC from E0:5B:70:00:00:00 to E0:5B:70:FF:FF:FF.

OUI prefix: E0:5B:70
Hyphen form: E0-5B-70
MAC range: E0:5B:70:00:00:00 – E0:5B:70:FF:FF:FF
Addresses in block: 16,777,216
Organization: Innovid, Co., Ltd.
Address: 5th Floor, Boga Building, 821-3, Bangbaedong, Seochogu Seoul KR 137-060
Source: IEEE OUI registry

Have a full MAC address? Look it up— we'll also tell you if it's a randomized (private) address rather than a real manufacturer prefix.

Assignment history (2)

The IEEE registry publishes current state only — this is the change record we've kept since we started tracking it daily.

2016-07-29Assigned to "Innovid, Co., Ltd."
archived source →
2026-07-17Assigned to "Innovid, Co., Ltd."

Nearby in the registry

The prefixes assigned immediately before and after E0:5B:70:

FAQ

Which company owns MAC address prefix E0:5B:70?: MAC address prefix E0:5B:70 is registered to Innovid, Co., Ltd. in the IEEE Organizationally Unique Identifier (OUI) registry. Any device whose MAC address begins with E0:5B:70 has a network interface built by Innovid, Co., Ltd..
What is the OUI E0:5B:70?: E0:5B:70 is an Organizationally Unique Identifier — the first three octets (24 bits) of a MAC address, assigned by the IEEE to Innovid, Co., Ltd.. It covers every address from E0:5B:70:00:00:00 to E0:5B:70:FF:FF:FF, or 16,777,216 addresses in total. It is also written E0-5B-70.
How do I find the manufacturer of a MAC address?: Take the first three octets of the address — in E0:5B:70:00:00:00 that is E0:5B:70 — and look that prefix up in the IEEE OUI registry. If the second-lowest bit of the first octet is set, the address is locally administered (a randomized or private MAC), which belongs to no manufacturer and will not resolve; modern phones and laptops use these by default on each network.
Where is Innovid, Co., Ltd. located?: Innovid, Co., Ltd. is listed at 5th Floor, Boga Building, 821-3, Bangbaedong, Seochogu Seoul KR 137-060 in the IEEE OUI registry entry for E0:5B:70. This is the address the organization registered with the IEEE, which may differ from its current operating address.