ssid.aiAPI

NOW Broadband NOW Broadband Hub default password & login IP

The NOW Broadband NOW Broadband Hub default login is admin / nowtv at http://192.168.0.1.

For regaining access to a router you own or administer. If you didn't set it up, ask whoever did.
Login address
http://192.168.0.1
Gateway IP
192.168.0.1
Username
admin
Password
nowtv

VDSL/FTTC broadband hub issued by NOW (Sky's value brand, a Sky SR-series hub). Rare among ISP gear in having a genuinely STATIC published default — NOW's own help page states the login is admin / nowtv (lower case) at 192.168.0.1, not a per-unit label password. Users are told to change it immediately.

Factory reset

Browse to http://192.168.0.1 and sign in with admin / nowtv (lower case), then open the Maintenance tab and choose Set Password. To factory reset, hold the recessed reset pinhole on the rear for about 10 seconds until the hub reboots.

More NOW Broadband models

Source: NOW Broadband Help — Change Admin Password For Your NOW Broadband Hub (official)verified · updated 2026-09-07

FAQ

What is the default password for the NOW Broadband NOW Broadband Hub?
The NOW Broadband NOW Broadband Hub default login is admin / nowtv at http://192.168.0.1.
What is the default login IP for the NOW Broadband NOW Broadband Hub?
The NOW Broadband NOW Broadband Hub default login IP is 192.168.0.1 — open http://192.168.0.1 in a browser on the router's own network.
What is the default username for the NOW Broadband NOW Broadband Hub?
The NOW Broadband NOW Broadband Hub default admin username is admin. The matching default password is nowtv.
How do I factory-reset the NOW Broadband NOW Broadband Hub?
Browse to http://192.168.0.1 and sign in with admin / nowtv (lower case), then open the Maintenance tab and choose Set Password. To factory reset, hold the recessed reset pinhole on the rear for about 10 seconds until the hub reboots.

Verification history (51)

Every time we've checked this model's default credentials, oldest first — including when nothing changed. Absence of change over time is itself the evidence.

  1. 2026-07-27First verified· static
    source →
  2. 2026-07-27Re-verified, unchanged· static
    source →
  3. 2026-07-27Re-verified, unchanged· static
    source →
  4. 2026-07-27Re-verified, unchanged· static
    source →
  5. 2026-07-27Re-verified, unchanged· static
    source →
  6. 2026-07-27Re-verified, unchanged· static
    source →
  7. 2026-07-27Re-verified, unchanged· static
    source →
  8. 2026-07-27Re-verified, unchanged· static
    source →
  9. 2026-07-27Re-verified, unchanged· static
    source →
  10. 2026-07-27Re-verified, unchanged· static
    source →
  11. 2026-07-28Re-verified, unchanged· static
    source →
  12. 2026-07-28Re-verified, unchanged· static
    source →
  13. 2026-07-29Re-verified, unchanged· static
    source →
  14. 2026-07-29Re-verified, unchanged· static
    source →
  15. 2026-07-29Re-verified, unchanged· static
    source →
  16. 2026-07-29Re-verified, unchanged· static
    source →
  17. 2026-07-29Re-verified, unchanged· static
    source →
  18. 2026-07-30Re-verified, unchanged· static
    source →
  19. 2026-07-30Re-verified, unchanged· static
    source →
  20. 2026-07-30Re-verified, unchanged· static
    source →
  21. 2026-07-30Re-verified, unchanged· static
    source →
  22. 2026-07-30Re-verified, unchanged· static
    source →
  23. 2026-07-31Re-verified, unchanged· static
    source →
  24. 2026-08-02Re-verified, unchanged· static
    source →
  25. 2026-08-04Re-verified, unchanged· static
    source →
  26. 2026-08-04Re-verified, unchanged· static
    source →
  27. 2026-08-07Re-verified, unchanged· static
    source →
  28. 2026-08-08Re-verified, unchanged· static
    source →
  29. 2026-08-09Re-verified, unchanged· static
    source →
  30. 2026-08-10Re-verified, unchanged· static
    source →
  31. 2026-08-10Re-verified, unchanged· static
    source →
  32. 2026-08-10Re-verified, unchanged· static
    source →
  33. 2026-08-10Re-verified, unchanged· static
    source →
  34. 2026-08-10Re-verified, unchanged· static
    source →
  35. 2026-08-10Re-verified, unchanged· static
    source →
  36. 2026-08-12Re-verified, unchanged· static
    source →
  37. 2026-08-12Re-verified, unchanged· static
    source →
  38. 2026-08-16Re-verified, unchanged· static
    source →
  39. 2026-08-17Re-verified, unchanged· static
    source →
  40. 2026-08-17Re-verified, unchanged· static
    source →
  41. 2026-08-17Re-verified, unchanged· static
    source →
  42. 2026-08-24Re-verified, unchanged· static
    source →
  43. 2026-08-24Re-verified, unchanged· static
    source →
  44. 2026-08-27Re-verified, unchanged· static
    source →
  45. 2026-08-31Re-verified, unchanged· static
    source →
  46. 2026-08-31Re-verified, unchanged· static
    source →
  47. 2026-09-04Re-verified, unchanged· static
    source →
  48. 2026-09-04Re-verified, unchanged· static
    source →
  49. 2026-09-06Re-verified, unchanged· static
    source →
  50. 2026-09-06Re-verified, unchanged· static
    source →
  51. 2026-09-07Re-verified, unchanged· static
    source →
All NOW Broadband models →Identify a device by MAC →Report an error →